The State Bank of Pakistan (SBP) has launched a nationwide “Go Cashless” campaign for Eid ul Azha 2026 to encourage the use of digital payments in cattle markets across the country.

The initiative is part of the central bank’s broader effort to reduce cash dependency and promote a more digitized payment system during the high-volume trading period of Eid ul Azha, when livestock markets see heavy commercial activity.

Traditionally, most transactions in cattle markets are conducted in cash. The SBP said it has been leveraging this seasonal spike in trade in recent years to expand the use of digital financial services and improve financial inclusion.

This year, the campaign has been significantly expanded, covering 96 cattle markets nationwide, up from 54 markets in 2025.

Under the program, 22 banks will set up dedicated camps and facilitation kiosks in selected cattle markets to support digital transactions for buyers and sellers.

These banks will also help onboard traders, transporters, and service providers onto digital platforms through account opening services and QR code-based payment systems.

To handle increased seasonal activity, the SBP has introduced temporary relaxations in transaction and account balance limits from May 14, 2026 to June 5, 2026.

In addition, mobile banking vans, ATMs, and cash deposit machines will be deployed where possible to improve access to financial services within and around cattle markets.

The central bank has encouraged the public to use mobile banking apps, branchless banking wallets, Raast-enabled payments, and QR codes for transactions during the Eid season.

According to the SBP, digital payments offer greater convenience and security, reduce risks associated with carrying large amounts of cash, and help build a more transparent and efficient financial system.