Air Link Communication Limited (PSX: AIRLINK) is expanding into financial services by entering the Buy Now Pay Later (BNPL) segment through a newly formed wholly owned subsidiary.

The company has announced the establishment of AirFin Consumer Finance (Private) Limited, which will focus on investment and consumer finance services, with BNPL as its core business model. The initiative marks a strategic diversification beyond Airlink’s traditional technology and distribution operations.

According to the company, its board has approved an initial investment of Rs. 500 million, structured through the issuance of 50 million ordinary shares at Rs. 10 each. The plan is subject to all necessary regulatory approvals.

Before operations begin, the new entity will require clearance and licensing from the Securities and Exchange Commission of Pakistan (SECP). Once approved, AirFin is expected to position Airlink within Pakistan’s rapidly expanding digital lending and installment-based payment ecosystem, where demand for flexible payment solutions continues to rise.

Airlink has already made early moves in this direction through partnerships, including a recent collaboration with fintech platform EduFi, enabling installment-based smartphone purchases. This reflects growing consumer preference for deferred payment options amid rising device costs.

Founded in 2014, Airlink has grown into a major player in Pakistan’s technology sector, with operations spanning mobile phone distribution, retail networks, and local assembly for global brands. The company also maintains a nationwide supply chain reaching a large consumer base.

In recent years, Airlink has been actively reshaping its business structure, investing in manufacturing expansion and exploring separate listings for its production arm. These steps indicate a broader strategy to unlock value across its diversified operations.

The entry into BNPL aligns with a wider market trend where tech and retail firms are increasingly integrating financial services to drive sales growth and improve consumer affordability.