GNEXT, the authorized distributor for Apple in Pakistan, has announced the appointment of Air Link Communication Limited (PSX: AIRLINK) as its Premium Partner. This strategic partnership was disclosed in a stock filing to the Pakistan Stock Exchange (PSX) on Thursday, which aims to significantly increase the availability of Apple products across the country.

The collaboration is designed to provide customers with greater access to Apple’s latest innovations through a structured retail channel. Shahid Khan, CEO of GNEXT Technologies, expressed excitement about the partnership, stating, “We are thrilled to welcome Air Link Communication Limited, an established and proven name in the industry. Their extensive reseller channel network aligns perfectly with our vision of making Apple products accessible to a wider audience in Pakistan. We will strive to deliver an unparalleled experience for Apple customers.”

Muzzaffar Hayat Piracha, CEO of Air Link Communication Limited, shared his enthusiasm, saying, “We are honored to join forces with GNEXT Technologies as their premium partner. Apple products are synonymous with quality and innovation, and we are committed to offering our customers the best possible experience.”

Through this initiative, GNEXT Technologies and Air Link Communication Limited will leverage their combined strengths to establish a robust network of authorized retailers across Pakistan. This will ensure that customers have convenient access to a wide range of Apple products, including iPhones, iPads, MacBooks, Apple Watches, and accessories.

At the time of the announcement, AIRLINK’s stock was trading at Rs. 140.55, marking an increase of 2.94 percent or Rs. 4.01, with over 5.3 million shares traded on Thursday.