Hi-Tech Lubricants Limited, the renowned manufacturer of ZIC Brand Lubricants in collaboration with SK Enmove Co. Ltd. from South Korea, has announced a strategic partnership with MDS Foods (Pvt.) Ltd., the territorial rights holder of the American fast-food giant, Hardee’s Restaurant.

The agreement aims to establish Hardee’s Restaurants at Hi-Tech Lubricants’ nationwide network of HTL Fuel Stations, marking a significant expansion of Hardee’s brand across Pakistan.

This partnership was formalized through the signing of a Memorandum of Understanding (MOU) on August 28, 2024.

This initiative is expected to enhance the customer experience at HTL Fuel Stations by offering dining options alongside fuel services.

The company expressed enthusiasm about the partnership, stating that it represents a significant step in diversifying the company’s service offerings and enhancing its market presence.