Football icon Cristiano Ronaldo has expanded his business portfolio by acquiring a stake in LiveModeTV, marking his entry into the global sports streaming industry ahead of the next FIFA World Cup cycle.

The investment links Ronaldo to the international streaming platform associated with CazéTV, signaling a strategic move into digital media and online sports broadcasting.

According to comments shared with Bloomberg, Ronaldo indicated that the initiative aims to make sports more accessible worldwide while presenting competitions in a more engaging and modern format. He suggested the platform would focus heavily on YouTube broadcasts and content distribution across multiple social media channels to expand audience reach.

The Portuguese superstar, widely regarded as the world’s first billionaire footballer, has increasingly diversified into media, technology and branding ventures alongside his playing career. The LiveModeTV investment reflects a broader trend of elite athletes shifting toward ownership roles in sports media as streaming becomes the dominant platform for global audiences.

Industry analysts view the move as positioning Ronaldo to capitalize on growing digital viewership and fan-driven content consumption leading into future international football tournaments.