The overall Consumer Confidence Index (CCI) in Pakistan has recorded a notable increase of 9.2 percent over the previous quarter and a substantial 24.6 percent improvement compared to the same period last year. According to the eighteenth edition of the Pakistan Consumer Confidence Index for Q4 FY2024-25, conducted by Dun & Bradstreet Pakistan in collaboration with Gallup Pakistan, consumer confidence regarding the economic environment and individual financial conditions has markedly improved.
“In Q4 2025, consumer confidence has continued its upward trajectory. The CCI is now at its highest level since Gallup & Dun & Bradstreet began tracking it in 2022,” stated Bilal I. Gilani, Executive Director of Gallup Pakistan.
The CCI report evaluates consumer sentiments across four key areas: Household Financial Situation, Country’s Economic Situation, Unemployment, and Household Savings. It provides insights into both ‘Current Sentiments,’ reflecting economic shifts experienced in the past six months, and ‘Future Expectations’ regarding anticipated changes in the next six months. The CCI is measured on a scale from 0 to 200, with 100 as the neutral benchmark. A score below 100 indicates pessimism, while a score above 100 reflects optimism.
The latest survey results show that the CCI stands at 96.2 points, an improvement from the previous quarter’s score of 88.1. This upward shift indicates growing optimism among consumers, particularly regarding their financial outlook and future expectations.
“The CCI report serves as a critical reference for policymakers, financial institutions, and businesses. This quarter, we have observed a continued upward trajectory in consumer confidence, supported by improvements in financial sentiment and future expectations,” said Muhammad Zubair Qureshi, Chief Business Officer of Dun & Bradstreet Pakistan.
Notably, the Future Confidence Index has surpassed the 100-point benchmark for the first time since the report’s launch, signaling increasing public optimism. However, persistent concerns about employment remain, with 61 percent of respondents perceiving a rise in unemployment over the last six months. Despite this, 57 percent of consumers expect economic conditions to improve or remain stable.
The Net Indicator for Household Income rose significantly from 98.3 to 110.0, reflecting increased consumer confidence regarding future income. Additionally, over half of the respondents expect their financial conditions to improve or remain stable, and 57 percent anticipate stability or growth in Household Savings.
A demographic analysis revealed improvements in consumer confidence across all segments, with the highest rise among respondents under the age of 30, who showed an 8 percent increase in confidence compared to the previous year.
“For the first time, the Future Confidence Index has crossed the 100 mark, indicating that more Pakistanis are optimistic about the economy’s future than those who are pessimistic. These are all positive signs for our economic outlook,” Qureshi concluded.
