inDrive, a global mobility and urban services platform, has made a strategic investment in Krave Mart, a leading online grocery delivery service in Pakistan, through its New Ventures division. The investment is set to fuel Krave Mart’s ambitious growth plans and drive further expansion across key urban markets, positioning it as a major player in the fast-growing e-commerce grocery sector. With this investment, inDrive continues to extend its reach into critical services that enhance the quality of life for millions of people.
Founded in 2021, Krave Mart has quickly gained traction in Pakistan by offering rapid grocery delivery through its network of dark stores. The company’s focus on private-label products, delivered in under 30 minutes, has set it apart in an increasingly competitive market. This investment from inDrive will enable Krave Mart to enhance its operations and expand its services into new regions.
With inDrive’s backing, Krave Mart plans to increase its footprint in Pakistan and explore opportunities for growth in new markets. The investment will allow the company to scale its operations, improve its technology platform, and increase the variety of products offered to consumers.
Krave Mart CEO, Kassim Shroff, said:
“We are excited to partner with inDrive and the New Ventures team, and this investment will prove to be a significant milestone for Krave Mart. We are now well-positioned and capitalized with the best-in-class team to grow our business profitably, add new dark stores, expand our private label assortment, and build a robust tech and logistics infrastructure to support our mission of making groceries affordable and accessible to everyone in Pakistan.”
Andries Smit, Head of New Ventures at inDrive, commented on the deal, saying:
“Krave Mart is a perfect example of the type of company we aim to support through New Ventures. Their innovative approach to grocery delivery and commitment to operational excellence align with our mission to back companies that are transforming essential services in emerging markets. We are thrilled to be part of their growth journey.”
Nurken Rzaliyev, Investment Director for Asia and MENA, added:
“Krave Mart stands out because food essentials are part of daily life, tapping into a massive market that aligns with inDrive’s mission, and we’re committed to supporting the Krave team.”
Krave Mart CCO, Ahsan Kidwai, explained:
“We are thrilled to be partnering with inDrive and the New Ventures team. With this investment, we aim to expand our commercial footprint, amplify our private label presence, and provide greater value for our customers by adding to our well-rounded assortment and connecting it to the best pricing.”
Faisal Aftab, Founder & CEO of Zayn VC, said:
“We invested in Krave Mart and the online grocery sector at a time when competitors were raising massive funding rounds. From day one, our belief was rooted in the strength of the founders and their team. We were confident they would out-execute every competitor in the space. With the strategic investment from inDrive, we believe Krave Mart is uniquely positioned to redefine the market and deliver exceptional value to both customers and investors.”
