The State Bank of Pakistan (SBP) has launched a nationwide “Go Cashless” campaign to promote digital payments and reduce reliance on cash transactions in cattle markets during the upcoming Eid-ul-Azha. This strategic initiative, aligned with SBP’s goal of fostering digital financial inclusion across Pakistan, was officially launched today, May 20, 2025, and will run until June 6, 2025, or Eid night.
In partnership with the banking industry, the campaign aims to streamline the sale and purchase of sacrificial animals in 54 designated cattle markets nationwide. Building on the success of last year’s digitalization efforts, this year’s campaign seeks to further expand digital adoption among market participants.
Within these cattle markets, digital payment solutions can be used for various transactions, including the purchase of sacrificial animals, payment for necessities such as water and feed, and settlement of parking fees. To support both merchants and buyers during this period, the SBP has temporarily raised transaction limits, effective from May 19 to June 15, 2025:
For Branchless Banking Level-1 Accounts, Asaan Accounts/Asaan Digital Accounts, and Merchant Accounts: Daily transaction limits have been eliminated, and the monthly limit has been increased to PKR 5,000,000.
The public is strongly encouraged to take advantage of these convenient and secure digital financial services during the Eid-ul-Azha period. By participating in the “Go Cashless” campaign, individuals can contribute to a more efficient and inclusive financial ecosystem in Pakistan.
