The Pakistan Telecommunication Authority (PTA) has released the results of its Independent Quality of Service (QoS) Survey conducted in 17 cities across the country during Q4 2024. The survey aimed to evaluate the performance and quality of services provided by Cellular Mobile Operators (CMOs) to their customers.
According to the survey, Zong and Jazz emerged as the top performers across most key performance indicators (KPIs), while Telenor ranked the lowest in several categories. Ufone also performed well, securing second or third place in many areas.
Key Findings of the Survey
The QoS survey assessed CMOs on various parameters, including Voice Quality, Mobile Broadband (Download and Upload Throughput, Latency, and Web Browsing), and Short Messaging Service (SMS). The survey involved extensive testing, covering approximately 2,270 km per operator over 64 days, with 0.33 million mobile broadband tests and 46,000 voice and SMS tests conducted.
While CMOs achieved encouraging compliance levels with KPIs set in their licenses and regulations, the survey highlighted deteriorating internet and network issues throughout 2024, which impacted overall performance.
Mobile Network Coverage Ranking
The survey evaluated 4G and 3G network coverage compliance. Ufone ranked 1st, followed by Zong and Jazz, while Telenor came in last.
| Operator | 4G Compliant | 3G Compliant | 4G Non-Compliant | 3G Non-Compliant | Ranking |
|---|---|---|---|---|---|
| Ufone | 16 | 13 | 1 | 1 | 1st |
| Zong | 16 | 9 | 1 | 1 | 2nd |
| Jazz | 13 | 4 | 4 | 0 | 3rd |
| Telenor | 3 | 11 | 14 | 2 | 4th |
Mobile Broadband Service Ranking
In terms of download throughput, Zong and Jazz tied for the top spot, while Ufone and Telenor lagged behind. For upload throughput, Zong maintained its lead, followed by Jazz, Ufone, and Telenor.
| Operator | Download Ranking | Upload Ranking |
|---|---|---|
| Zong | 1st | 1st |
| Jazz | 2nd | 2nd |
| Ufone | 3rd | 3rd |
| Telenor | 4th | 4th |
Voice Call Quality Ranking
Zong and Jazz tied for the top spot in voice call quality, with both achieving 81 compliant KPIs. Ufone ranked third, while Telenor came in last.
| Operator | Compliant KPIs | Non-Compliant KPIs | Ranking |
|---|---|---|---|
| Zong | 81 | 4 | 1st |
| Jazz | 81 | 4 | 2nd |
| Ufone | 78 | 7 | 3rd |
| Telenor | 74 | 11 | 4th |
SMS Service Quality
Zong also led in SMS service quality, followed by Ufone, Telenor, and Jazz.
| Operator | Compliant KPIs | Non-Compliant KPIs | Ranking |
|---|---|---|---|
| Zong | 27 | 7 | 1st |
| Ufone | 25 | 9 | 2nd |
| Telenor | 24 | 10 | 3rd |
| Jazz | 22 | 12 | 4th |
Overall Rankings
The PTA survey revealed the following overall rankings for CMOs across different service categories:
| Service | 1st | 2nd | 3rd |
|---|---|---|---|
| Mobile Network Coverage | Ufone | Zong | Jazz |
| Mobile Broadband | Zong | Jazz | Ufone |
| Voice | Jazz & Zong | Ufone | Telenor |
| SMS | Zong | Ufone | Telenor |
The PTA survey highlights the strengths and weaknesses of Pakistan’s CMOs, with Zong and Jazz leading in most categories, while Telenor struggled to meet key performance benchmarks. The full survey results are available on the PTA’s official website.
