Gul Ahmed Textile Mills Limited’s (PSX: GATM) New York-based venture, Designer’s Linen Inc., has entered into a multi-year exclusive licensing agreement with the iconic Italian luxury brand Roberto Cavalli. The partnership will focus on the development, manufacturing, and distribution of home textiles, beach, bath, and tabletop collections under the Roberto Cavalli brand, according to a press release issued by Designer’s Linen Inc.

The collaboration is being hailed as a significant milestone for both companies. “This partnership marries Roberto Cavalli’s unparalleled legacy of luxury and daring design with Designer’s Linen Inc.’s expertise in premium manufacturing and global logistics,” the statement said, adding that it represents the pinnacle of craftsmanship and innovation in the home category.

The debut collection, featuring premium quality and sophisticated designs, is set to be unveiled at Heimtextil in Frankfurt, Germany, on January 14, 2025. This launch underscores the shared commitment of both companies to deliver exceptional products to discerning customers worldwide.

Roberto Cavalli, a renowned Italian luxury brand, is celebrated for its bold designs in fashion, accessories, and lifestyle products. Its portfolio includes Home, Junior, Perfumes, Watches, Eyewear, and Just Cavalli collections. The brand is currently owned by Auriel Investment SA and is positioned within the global luxury segment.

Designer’s Linen Inc. is a joint venture between Gul Ahmed Textile Mills Limited, a leading global textile conglomerate, and American Homes and Textiles Inc., a New York-based home textile solutions company.