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The globally renowned fashion icon, Professor Jimmy Choo, is set to visit Pakistan from February 19 to 22, 2025, to showcase a more progressive and vibrant image of Islamabad to the world.

Professor Jimmy Choo’s visit highlights Pakistan’s growing influence in the global fashion scene. The four-day visit will provide a unique opportunity for Pakistani designers, entrepreneurs, and creatives to engage with the global fashion icon and gain valuable insights into craftsmanship and fashion entrepreneurship.

This significant event not only underscores Pakistan’s increasing presence in the global fashion and creative industries but also serves as an opportunity to present a more dynamic and forward-looking image of the country to the international community.

Professor Jimmy Choo OBE is a legendary figure in the world of fashion. As the co-founder of Jimmy Choo Ltd, a brand synonymous with elegance and high fashion, his creations have adorned global celebrities, royalty, and dignitaries, earning him worldwide recognition as a visionary designer and entrepreneur.

Beyond his celebrated brand, Professor Choo is deeply committed to education and mentorship. He established the Professor Jimmy Choo Academy (JCA – London Fashion Academy), where he nurtures the next generation of designers and promotes innovation in the fashion industry.

This prestigious visit has been arranged and will be accompanied by Professor Sarwar Khawaja, a distinguished British-Pakistani academician, entrepreneur, and philanthropist. As the Founder and Chairman of Strategy & Knowledge Hub (The SK Hub), a UK-based organization with a diverse portfolio spanning education, technology, fashion academies, healthcare, research, real estate, and business consulting, Professor Khawaja has been instrumental in bridging education, entrepreneurship, and leadership across various industries.

He also serves as the Chairman of the Director’s Strategic Board at Oxford Business College, UK. His tireless efforts to promote Pakistan’s progress and foster creative excellence have paved the way for this historic event.

During his stay, Professor Choo will explore historic sites, meet with industry leaders, creative professionals, corporate executives, diplomats, and members of the media.

The visit will also feature a private dinner reception hosted by Professor Sarwar Khawaja, where Pakistani and international celebrities and dignitaries will have the opportunity to interact and exchange ideas.

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