Nestlé Pakistan has announced a new plan to increase its packaged food exports to $50 million by 2030 to support the federal government in growing the economy.
This vision was unveiled at the “Limitless Possibilities” event in Islamabad which showcased Nestlé’s expansion into 26 countries.
Federal Minister for Industries and Production Rana Tanveer Hussain praised Nestlé’s contributions and emphasized the critical role of exports in Pakistan’s economic recovery. He noted that Nestlé’s growing export footprint reflects the resilience of Pakistan’s private sector and its potential to strengthen the nation’s foreign reserves.
“Nestlé Pakistan’s vision for export growth, directly contributes to the government’s efforts to shore foreign reserves and their success is a testament to the resilience of the private sector which is integral to the country’s economic prosperity,” he added.
Addressing the gathering, Jason Avanceña, Chief Executive Officer, Nestlé Pakistan, said “As we celebrate 35 years of operations in Pakistan, we are committed to being a force for good throughout our value chain for the future of the country by boosting exports and earning foreign revenues for the country.”
“We have also made significant strides in expanding beyond ethnic channels to mainstream channels, securing partnerships with mega-chains such as Costco in the US, Sobeys in Canada, and Sainsbury’s in the UK. Looking towards the future, Nestlé Pakistan has set ambitious goals for 2030. Our vision is to further expand our global reach, and to achieve this, streamlined regulatory processes, fair trade agreements, and export incentives are crucial to support our growth,” he added.
Claudia Thomas, Chargé d’affaires, Embassy of Switzerland in Pakistan also congratulated Nestlé Pakistan on the achievement and said it was exciting to see Nestlé playing an important role in the country’s economic plans.
Nestlé Pakistan has gone beyond transactional exports by generating demand for its brands through digital communications and robust trade activations. The company’s high-quality brands enjoy extraordinary on-shelf presence, ensuring their visibility and appeal to consumers in markets like Afghanistan, USA, UK, UAE, Australia, Bahrain, Belgium, Canada, China, France, Germany, Ghana, Hong Kong, Ireland, Libya, Maldives, Qatar, Reunion, Saudi Arabia, Sweden, Tajikistan, Uzbekistan, Tanzania, Turkey, Japan, Mauritius.
Earlier, having completed 35 years of operations in Pakistan, Nestlé committed investment of PKR 2 billion in renewable energy last year, launching multiple solar power plants and biomass boilers at its manufacturing sites in Pakistan. Nestlé Pakistan has also further strengthened its localization journey, moving to over 90% of raw and packaging requirements locally by sourcing 420 million liters of milk, over 7,500 metric tons of wheat and rice and 50,000 tons of local fruits, enhancing local farmers’ livelihoods.
Nestlé Pakistan with its four manufacturing sites across the country and a wide range of foods and beverages, are helping bring tasty and balanced diets for millions of Pakistanis. The company served 2 billion fortified servings of value-added nutritious products last year alone across all occasions and life stages.
